Based in Haifa, Israel
Guy Amar
Product designer turned product manager. I start with real user problems, listen first, and ship with conviction.
6 yrs
Shipping B2B SaaS at City Hive
4,500+
Merchants on the platform I designed for
Selected work
2 case studies, more in progress
UX/UI
Flow
Shipped
Upload inventory file
A flexible modal to create, edit and manage large-scale orders from an uploaded .csv. Shipped to 200+ distributors.
Read case study →
PM
MRD & PRD
Research
Airbnb: pay as a group
A full PM case study for a group-pay feature, from the problem and research to the solution and product requirements.
Read case study →
About
I'm a product designer turned product manager, driven by curiosity. I like understanding how things work and why, and I've built a career out of turning messy, ambiguous questions into things people can actually use.
Toolkit
Figma
Claude
Jira
Mixpanel
Analytics
HubSpot
MRD & PRD
MongoDB
Obsidian
Adobe CC
Journey
2020–2026
City Hive Inc.
Product design (PM scope), UX/UI, motion
2018–2020
OaRt
Graphic designer
2017–2018
Haaretz
Graphic designer
Education
2025–2026 · Technion
Certified Product Manager
2019–2023 · HIT
B.Des, Visual Communication
2020–2021 · DFI Hamburg
Foreign exchange program
Let's build it.
Open to product manager and product designer roles on product-focused teams. If you're solving a real user problem, I'd like to hear about it.