Product designer with PM scope. Six years on B2B commerce dashboards and storefronts, from the first PRD to the release. Now I build working versions myself, with AI. This site included.
3 case studies, more in progress
Upload a spreadsheet, create an order: file, map, validate, submit. Shipped on the merchant dashboard, where 74% of previously failed rows now go through.
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Thirty unlabelled numbers turned into five questions a store owner can answer. Shipped on the merchant dashboard.
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A full PM case study for a group-pay feature, from the problem and research to the solution and product requirements.
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I'm a product designer with a PM's habits and a builder's hands. I start with why something should exist, make it look and feel right, then build a working version with AI, so the conversation is about real software, not mockups.
I'm a product designer who ships with AI and holds the work to a PM's standard: a clear problem, a written spec, a measured result. Open to product design roles. Based in Haifa, open to remote and international.