Product designer with PM scope. Six years on B2B commerce dashboards and storefronts, from the first PRD to the release. Now I build working versions myself, with AI. This site included.
3 case studies, more in progress
Upload a spreadsheet, create an order: file, map, validate, submit. Shipped on the merchant dashboard, where 74% of previously failed rows now go through.
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Thirty unlabelled numbers turned into five questions a store owner can answer. Shipped on the merchant dashboard.
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A full PM case study for a group-pay feature, from the problem and research to the solution and product requirements.
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I'm a product designer with a PM's habits and a builder's hands. I start with why something should exist, make it look and feel right, then build a working version with AI, so the conversation is about real software, not mockups.
Open to product design roles, especially where design owns product decisions or the product is AI. Based in Haifa, open to remote and international. If you're solving a real user problem, I'd like to hear about it.