01 · City Hive · Shipped 2025
CSV order upload
Upload a spreadsheet, create an order: file, map, validate, submit.
Outcomes
74%
Of previously failed rows now go through
220
Orders via CSV in the first month
02 · City Hive · Shipped 2025
Analytics Overview
The merchant dashboard's home page, redesigned around the owner's questions.
Outcomes
1 in 3
Dashboard users opened it
30 → 5
Unlabelled numbers turned into five questions an owner can answer
03 · Concept · Technion PM course · 2026
Airbnb Group Pay
A payments concept that kills the organizer tax.
Pilot targets · concept
90%
Of bookings fully funded within 12 hours
<5%
Kill criterion: pilot hosts who turn it off
A product designer with a PM's habits and a builder's hands.
I start with why something should exist, make it look and feel right, then build a working version with AI, so the conversation is about real software, not mockups.
Figma
Claude Code
MCP
Jira
Mixpanel
MRD & PRD
City Hive · Product designer, PM scope
2020–26
Technion · Certified PM
2025–26
HIT · B.Des, Visual Communication
2019–23
DFI Hamburg · Exchange
2020–21
OaRt · Graphic designer
2018–20
Haaretz · Graphic designer
2017–18